Blogging is about so much more than just telling a story, sharing knowledge, or building engagement.
See, there’s a bit of a method to getting the most out of your well put-together content that you might not have considered in your caffeine fueled state.
That’s why we’ve put together this kick-ass list of all the secrets on how to make your Blog Posts professional AF!
Keep Your Images Under Control
This one is so important not just for making your blog posts look the best they can, but for keeping your site running as efficiently as possible. Now there’s a few points we need to talk about with images so we’re going to break them down a little further.
Please, resize your insanely large images!
This is the number one issue we spot with a lot of websites and blogs and to be totally honest, I was making the same mistake until Mum pulled me aside and basically threatened to change the Netflix and Foxtel password until I fix the issue.
So I’m sure you already know that you should be using high resolution images on your site yeah? Okay cool. So high resolution images just mean that they’ve been captured through the camera, and been edited in high resolution. Generally a high res images will be a minimum of 4000px wide, or high depending on whether it’s portrait or landscape.
The ideal size of an image for web use is about 2200px wide or high which means you’re going to need to resize those massive images! There’s so many free online tools that you can use for this so do some research and find the one that works best for you.
Just remember – not to go the other way, as in make smaller images bigger as it will only end it a total pixel disaster!
I like to resize and rename my stock images as I download them, just saves me having to think about it later.
Your images must be part of your SEO strategy!
Once again, I was so guilty of ignoring this huge SEO opportunity and my own sites and again, it took some stern words from the Mumma for me to change my ways. Once you realise the power of adding your keywords into your images, you’ll kick yourself for not doing it sooner.
So, do some research into what Keywords you need to pumping into your site to get yourself in front of your target audience, and add them into your image names. For example; the feature image I’ve used for this post, I renamed to “The Mothers Co – How To Make Your Blog Posts Professional AF”. Pretty freaking easy hey?
If you have a heap of images you need for the same post, just select them all through your Windows Explorer, right click and select Rename. You can type in the one name, and your computer will automatically affix a number to the end of it.
Don’t mess with the image size in WordPress!
We see this a fair bit when our Members are trying to change the size of the images as it shows on the site. Unfortunately, this isn’t how it works and they just end up with shitty, blurry images. Anywhere that an image shows on your website (other than if you insert it directly into a Blog Post) has its image size set by your Theme, meaning, there’s nothing either of us can do to change the image size without custom coding which we can totally do as an add-on project!
So how do you make sure your images are looking their best? Always select the Large Image option when you’re uploading it or embedding it through WordPress, no matter how small the image will be displayed. If you ever find a blurry image that’s killing the buzz of your awesome site, double check it’s size and upload a totally new version of that image if need be.
Keep Your Text Easy To Read
The purpose of any Blog Post is to get your visitors to read your content, identify or relate to your message and engage with you yeah? Remember the old rule from primary school that if you don’t understand however many words in the first 5 pages, that it’s not right for you? Well, most people apply this in their adult life and won’t continue reading if a post seems too hard to follow.
Creating content tht’s engaging and interesting to your audience is a whole other topic for a whole other Post, but there are a few really simple ways you can make sure you message isn’t being lost in some messy BS.
Avoid copy + paste HTML mess!
Any time you’re copying text and pasting it in your Blog Post, you need to make sure you aren’t creating a HTML mess behind the scenes in doing so. This will not only make your text look weird and inconsistent, but it’s going to bulk up the back end of your post possibly with external links, hidden text etc.
Here’s some text I’ve copied from MDM Webdocs to use as an example and to explain what the feck HTML is!
“HTML (Hypertext Markup Language) is the code that is used to structure a web page and its content. For example, content could be structured within a set of paragraphs, a list of bulleted points, or using images and data tables.”
And we were to look at what this looks like from a HTML point of view, you’ll see a heap of extra text we just don’t need…
<blockquote>”HTML (<strong>H</strong>yper<strong>t</strong>ext <strong>M</strong>arkup <strong>L</strong>anguage) is the code that is used to structure a web page and its content. For example, content could be structured within a set of paragraphs, a list of bulleted points, or using images and data tables.”</blockquote>
So, to remove all this extra fluff, all you need to do is click from Visual to Text in your Blog Post so you can paste your text, click back on Visual and keep going with the rest of your post.
Follow some sort of formatting rules!
It sounds boring, but it honestly makes all the difference in how easy your post is to read and it takes no extra time.
Just like I’ve done in this post, making sure you use your Headings properly, creates a post that’s going to flow nicely and encourage your readers to keep going. There’s also a heap of tools in your editing Tool Box which lets you change text formatting to bold, italics, dot points, number points, change the text alignment and so, so much more.
So once you’ve written your post, read back through it and use the formatting tools to make it a little more interesting and captivating.
Always Include A Call To Action
Let’s say your reader has just read an awesome post you’ve written on “How To Manage 2 Under 2 And Working From Home” and they’ve reached the end of the post with you kind of just wishing them luck and sending them on their way. Did you close the sale? Or did you just tell them all about this amazing product that will improve their home and work life and just let them walk out the front door without even a business card in hand?
Now let’s say your reader has reached the end of the post, but this time there’s a huge-ass heading saying “Click here to download my printable daily planner” or “Make sure you’re subscribed to have more tips sent straight to your inbox!” Now we’re telling them what we want them to do as payment for the knowledge they’ve just gained.
Leave The Bitchiness At The Door
While we can all appreciate a little cheekiness, no one wants to read a blog post that oozes arrogance, bitchiness, name call, or public defaming someone you know in real life or in the virtual world.
It’s easy to get caught up in the story and not realise that a fair amount of negativity is leaking into your well planned content. Don’t get me wrong though – covering a somewhat negative topic is a whole other situation, but every post should leave your readers feeling, inspired and excited.
You want them to associate positive emotions with you and your content, they sure as shit don’t want to read your fast-typed-bitch-fest about that girl you went to high school with, or your ex-husband, or your pain in the ass boss so keep it classy ladies.